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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements Cheap air jordans for sale way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total cheap jordans for sale marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision jordan 3 katrina 2018 marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)in the "popular" socks shoes, everyone in the pursuit of the brand with the launch of the new product, but also whether or not to return to the classic attraction? This time by Nike for everyone to demonstrate the classic reengineering rule. The announcement has earlier will be re engraved 1985 Nike Air Sock Racer OG , but it seems enough, the Japanese side of the car also launched a pair of Nike AQUA SOCK 360, AQUA Sock: shape from the designer, Geoff Hollister, is designed as water in use, is a double for outdoor sports shoes, followed by the development of woven and ACG version. And this brings Nike AQUA SOCK 360 regardless of appearance and the soles are re woven, and add more protection in the heel position of supporting, related shoes now in Japan CHAPTER sale, priced at 8000 yen?. -- -- -- -- -- -- -- extende foamposites for cheap d reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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ROCKPORT takes the WALKABILITY comfortable walking as the idea, applies the movement science and technology ingeniously in the formal clothes and the leisure shoes design, causes the dress to be more fashionable, is more relaxed. ROCKPORT has a "white house shoes" as well as Rockport early in the United States, there is a famous advertising is the two presidents Carter and Bush do -- "although their different political views, but they have chosen Rockport." -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! 2014 Chinese designer's top ten single products said, "we don't play football, I know, but I don't Cheap jordans online understand the trend. I've died with you, ." Nicholas Tse's favorite is not Faye Wong, but this one...... By the end of , the /1626 tide community was finally on the inside! can play the trend / Black sergeant at the age of 30 we talk about him with the tide brand can play what? - - - - - - - - - - to the tide recommended - - - - - - - - - - Sneaker benefits! black theme month AJ1! , the shoes worn by astronauts? Vans launched new Sk8-Hi skateboard shoes, stepped out of the new step, UGG launched the Spring Festival Limited Edition comments on : "shoes worn by astronauts?" Vans launches new Sk8-Hi skateboard shoes next: take a new step in self, UGG launch Spring Festival Limited Edition12 LeBron ext in new hair color, the following have been previously landing Chinese version ready for release of wheat yellow color and released in mid March & quot; rubber City" color, overwhelmed and has released a "white rubber city 'color. 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At present, the series of shoes have been sold, interested friends may wish to pay more attention to it. Nike Kobe 8 Blue / orange / yellow new color release 2013-12-08 23:29:56, when Nike KD6 has landed the major counters, Nike another big signature shoes series Nike Kobe series is still constantly introducing Nike Kobe 8 new color matching. Now, this new blue / orange / yellow color Kobe 8 is being exposed on the Internet, and the combination of three bright eye colors makes this color dazzling. Like friends can pay attention to.2009 in March, NIKE and Japan popular girl brand SLY cooperation, launched a limited joint Terminator shoes money, and then become the market ask the highest degree of girls tide shoes, also set off a rush buying craze! NIKE AIR TROUPE LOW is the most popular color in the upper blue green color in autumn and winter of this year, above the green fluorescent NIKE Swoosh outlined in the blue color of the vamp, for the winter shoes into the angry more lightsome and lively; the pale purple suede shoes line design, gives the NIKE AIR TROUPE the very texture of the value overall, retro feel. NIKE AIR TROUPE MID Adidas Originals Superstar 80s classic shoes again on the camouflage of the wind, the body of the shoe to the Green Suede material as the background, the upper black camouflage texture decoration collocation form. Black leather shoes, heel and tongue shell with golden brand label. The white vulcanized sole brings a lot of fresh feeling to the whole low profile shoes. Similarly, the unique green shoe pad of the British style is also decorated with luxurious gold brand labels and decorations.mastermind JAPAN and mastermind WORLD host Motoma Masaaki (Masaaki HOMMA) said, "now the trend of culture if consumers are very love a Supreme Tee, even if the price of $1000 dollars, they will buy. The real value of materials and fabrics is not what they value. And the population has come into considerable size. I feel deeply about this consumer mentality and the universalization of values." from 2000 to 2009, Japan's domestic salary level decreased greatly, and the consumption power of clothing also dropped by 19% (data from Cotton Corporated report). In simple terms, consumers are just willing to do something. You know, before that, even if the average selling price of domestic clothing in Japan is much higher than that of other countries, its consumption power has not declined. talks about the successful road of Mastermind Japan, which is probably to win by expensive. The brand created early in Japan, No one shows any interest in exhibition, HOMMA brand will be done in one vigorous effort moved to Paris's fairs. When buyers and retailers criticized mastermind JAPAN, a Tee forty thousand yen was too expensive, HOMMA sold Tee to 400 thousand. HOMMA said, "actually, I didn't intentionally raise the price, which was decided by the cost of the fabric and the process." Yohji Yamamoto "clerk" background into the trendy fashion industry, he knew that this approach is a little risky, but the luxury fabric created by the perfect texture, but also let buyers lose their resistance. How many Cashmere cashmere, silk, leather and fabric material of these rare high cost; even if in the clothing sewing Swarovski Crystal Skull Logo, can prevent the multi-layer fabric and scratch the skin off the diamond. Homma used almost ten years to make the brand fame, Karl Lagerfeld can let mastermind JAPAN fondle admiringly, but also to HOMMA unremitting perseverance of a huge affirmation. 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Black box proper collocation benefits, maintain the overall style is consistent, but the price is also up to $400 dollars, equivalent to RMB 2500 yuan.Adidas Originals before the summer of 2014, before the introduction of a new color matching ZX series of new works, followed by its 25th anniversary as the topic, launched a special build 25th anniversary commemorative series. This series includes 5000 ZX, 8000, ZX, and ZX 9000, three most representative types of shoes, and are equipped with revolutionary Softcell technology and Torsion System system. The ZX5000 network and suede spliced, bring ultra lightweight wearing experience; adhere to the aesthetic style of thick bottom design ZX8000 continues to create new styles, dark red, yellow and blue spell dynamic; and futuristic ZX9000 with advanced technology to create smooth lines and unique outsole. Lightweight and durable. adidas-originals-2014-spring-summer-zx-25th-anniversary-pack-1.jpg (117.59 KB, download times: 0) download attachment 2014-5-2 upload at 19:28 adidas-originals-2014-spring-summer-zx-25th-anniversary-pack-2.jpg (131.52 KB, download times: 0) download attachment 2014-5-2 upload at 19:28 adidas-originals-2014-spring-summer-zx-25th-anniversary-pack-3.jpg (118.43 KB, download times: 51) download attachment 2014-5-2 19:28 upload , Adidas, Originals, ZX, ZX 5000, ZX 8000, ZX 900000 Nike REACT cushioning technology is able to become a new generation of this course also need to use a mainstay until after the conclusion, Nike continue to design to create a new color showing high hopes on it. The day before the network also released ahead of Royal Blue version of the spy, this version of the Flyknit knitted material of white and blue, light blue and equipped with full palm REACT shock outsole is.〉This post was edited by seaa123 at 13:41 on 2015-1-10 For the Nike Air Huarache 1420V16241R0-1D458_resized.jpg (78.97 KB, download times: 12) download attachment Nike Air Huarache Light 2015 new 2015-1-10 upload at 13:38 1420V1623F5P-15aU_resized.jpg (94.62 KB, download times: 3) download attachment Nike Air Huarache Light 2015 new 2015-1-10 upload at 13:38 1420V1620R440-YM7_resized.jpg (59.73 KB, download times: 12) download attachment Nike Air Huarache Light 2015 new 2015-1-10 upload at 13:38 1420V162055960-I253_resized.jpg (51.55 KB, download times: 12) download attachment Nike Air Huarache Light 2015 new 2015-1-10 upload at 13:38 1420V162020150-C2U_resized.jpg (63.11 KB, download times: 12) download attachment Nike Air Huarache Light 2015 new 2015-1-10 upload at 13:38 1420V1621aA0-119453_resized.jpg (64.5〉